altcraft.com

# Altcraft — Unified Marketing Automation Platform

## Site Identity

**Altcraft** is a unified marketing and automation center — an omnichannel CDP (Customer Data Platform) that combines email marketing, SMS, push notifications, messenger marketing, loyalty programs, pop-ups, marketing automation, and analytics in a single platform.

**Company:** Altcraft, LLC (ООО «АлтКрафт»)
**Headquarters:** Ryazan, Russia (1 Kashirina St., Technopark)
**Phone:** +7 (4912) 301-121, 8 (800) 551-09-31
**Email:** contact@altcraft.com
**Website:** https://altcraft.com
**Status:** Included in the Russian software registry. Accredited IT company. Compliant with Federal Law 152-FZ.

**Mission:** Create the best automation products in the world so that everyone can realize their creative vision — freeing people from routine tasks to focus on creativity.

**Target Audience:**
- **CMOs and Commercial Directors** — end-to-end attribution, transparent ROI, faster time-to-market, higher LTV, budget justification per channel
- **IT Directors and Teams** — ready-made platform instead of maintaining multiple integrations, lower TCO, unified architecture, 152-FZ compliance, Russian software registry

**Key Metrics:**
- 450M+ customer profiles processed on the platform
- 17.7B+ customer messages sent through the platform in 2023
- 98% average increase in profit from CRM marketing within a year after implementing CDP Altcraft
- 49% rise in repeat purchase rate
- 30% growth in online sales level

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## 8 Platform Modules

### 1. CDP — Customer Data Platform
Unified 360° customer profile combining all touchpoints: subscriptions, newsletter interactions, email actions, scenario participation, active promo codes. Real-time event tracking and flexible microsegmentation by profile data, geolocation, website activity, purchase history, and more. Automatic segment updates.

**Key capabilities:**
- Customer Profile 360° — all data in one window
- Microsegmentation — increased conversion through audience segmentation
- Customer Journey Automation — email, push, SMS, messenger scenarios
- Detailed analytics — channels, traffic, goals, sales funnel, LTV, cohort analysis
- A/B and A/B/n testing — up to 8 template variations simultaneously
- Data security — LDAP, access rights by roles, 2FA, user action audit log
- Ready-made integrations — Tilda, LPgenerator, Yandex AppMetrica, ad platforms, SMS gateways

### 2. Omnichannel Campaigns
Coordinated communication across all channels from a single interface: Email, SMS, Push (web/mobile), Telegram, Viber, WhatsApp, VKontakte, and custom channels. 73% of customers make purchases through multiple channels.

**Channels:**
- **Email newsletters** — product announcements, promotions, discounts, brand events
- **Push notifications** — web and mobile push to boost engagement
- **SMS messages** — order status, service changes (90% average open rate)
- **Telegram** — bots and groups, free messaging, texts/photos/audio/video/documents
- **WhatsApp** — Business Account, order notifications, event reminders, promotions
- **Viber** — automated mailings, personalized content, instant messages
- **VKontakte & Odnoklassniki** — Notify integration for business notifications
- **Custom channels** — internal messengers, personal account notifications

**Impact of marketing automation:**
- 45% increase in business efficiency
- 15% increase in sales conversion
- 13% reduction in marketing costs

### 3. Product Recommendations
Real-time personalization powered by MoodRec with a hybrid model and no-code merchandising. Delivers relevant product suggestions to each customer based on behavior and preferences.

### 4. Loyalty Programs
Flexible bonus mechanics powered by CDP data — not an isolated system but integrated with marketing communications and analytics.

**Features:**
- Bonus and qualification points, tiers, accrual rules
- Product and trigger-based promotions with combination logic
- Campaign arbitrage — automatic selection of most profitable discount combinations
- Promo codes — generate, import, assign to segments, track usage
- Multi-currency accounts
- Automated event-based accruals
- Transaction reports and BI export

**Industry mechanics:**
- **Retail** — tiered rewards, category discounts, birthday bonuses
- **HoReCa** — happy hours with increased cashback, partner programs, visit-time triggers
- **Online Education** — rewards for completed lessons, points for reviews, referral programs
- **Fitness / Salons** — visit rewards, Beginner/Regular/VIP tiers, birthday gifts

**Benefits:**
- Increase in repeat purchases through personalized bonuses
- Team time savings — no-code configuration
- Higher communication conversion — loyalty events trigger messages instantly
- Margin protection — campaign arbitrage
- Transparent ROI — end-to-end analytics

### 5. ML Prediction
Self-learning algorithms for optimizing marketing communications.

**Available:**
- **Best Send Time** — personalizes sending time for each recipient based on behavior patterns. The ML module adapts when user behavior changes.

**In development:**
- Churn propensity forecasts
- Purchase propensity forecasts

### 6. Content Factory
Drag-and-drop builders for creating email templates and multichannel content.

**Features:**
- HTML drag-and-drop builder — convenient for beginners and professionals
- Edit any ready-made HTML template, not limited to specified blocks
- Multiple block types — adaptive markup, banners, video, headers, lists
- AMP blocks (carousel, accordion)
- Own image storage with search and automatic loading from external sources
- CSS styles and classes management from the editor
- HTML validation
- DOM-tree navigation
- Preview for different devices
- Save custom blocks for reuse
- Dynamic personalization with variables
- Data substitution from external HTTP services, SQL databases, web pages
- Logical expressions and conditional functions in templates
- JSON support

### 7. Marketing Automation (Campaigns)
Visual CJM (Customer Journey Map) builder for creating automated cross-channel scenarios of any complexity — without programming.

**Capabilities:**
- Scenario builder — from simple mailings to complex omnichannel workflows
- Global and local control groups
- Trigger-based messages with priority
- Flexible communication policies
- Integration with ad platforms (Facebook, Google, Yandex, VK) — automatic audience synchronization
- Campaign manager
- No-code: marketers manage CJM themselves

**Campaign types:**
- **Bulk emails** — important events, discounts, new products
- **Trigger emails** — confirmation, form completion, link clicks
- **Regular emails** — holiday greetings, digests, product selections on a schedule
- **Publishing** — banners in personal account, website, or app
- **Welcome emails** — introduce brand and benefits
- **Abandoned cart** — remind about unfinished purchases
- **Customer reactivation** — revive dormant customers
- **Customer onboarding** — product features and benefits
- **Service extension** — subscription renewal notifications
- **Order tracking** — purchase-to-delivery status updates

### 8. Analytics & End-to-End Attribution
Comprehensive marketing analytics with 12+ reports in a single interface — no exports needed.

**Reports and tools:**
- Dashboard with all key metrics and KPIs
- Channel and traffic source reports
- Cohort analysis (weekly and monthly)
- Conversion funnel
- Goals and click maps
- Sales funnel with profit tracking
- LTV and cohort analysis
- Returns and churn analysis
- Net Promoter Score (NPS) analysis
- Data visualization — graphs and charts
- Report automation — scheduled delivery
- User behavior analysis via forms, pop-ups, and pixels
- Forward events to external BI systems via webhooks

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## Pricing & Deployment Plans

### Cloud
Fast start and automatic updates in Altcraft cloud. Ideal when you need results immediately.
- Quick start within one day
- No equipment and support costs
- Personal data privacy
- Price depends on the number of customer profiles
- 5 users per account

### Cloud Pro
A scalable solution for growing businesses enabling deep personalization, marketing automation, and LTV growth without complex setup.
- Unlimited users per account
- External SQL database connections
- Entity attributes
- Mobile push notifications
- Campaign manager, control groups, communication policies
- Ad platform integration
- Forms and NPS surveys
- Best Send Time ML optimization
- NPS analysis
- Migration assistance and dedicated project manager

### Private Cloud
Optimal for large businesses requiring full control, data security within their own infrastructure, and custom integrations.
- All Cloud Pro features
- Isolated (private) cloud infrastructure
- Custom channels
- SSO and LDAP authentication
- Separate testing account
- On-premise infrastructure option

### On-Premises (Private)
Full control and data security in your own infrastructure. Compliance with 152-FZ and Russian software registry.

**Target industries:**
- Banks and financial organizations — Central Bank compliance, cybersecurity policies
- Telecom operators and digital ecosystems — millions of users without data export
- Large retail and e-commerce — personalization with strict data protection
- Tech companies and digital platforms — proprietary infrastructure, no external SaaS
- Government agencies and state corporations — closed environment, strict security

**Capabilities:**
- Centralized data management — single customer model without third-party services
- Unlimited extensibility — own services, microservices, no SaaS limitations
- Professional support — architectural consulting, training, full documentation
- Transparent licensing — based on modules and infrastructure, no hidden fees
- Supports VMware, KVM, Docker, Kubernetes
- Migration from SaaS to On-Premises without data loss

**Pricing benefits:**
- Predictable TCO
- No per-message fees (Email and Push are free)
- Fixed pricing for a defined period
- Unlimited customer profiles for On-Premises

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## Content Sections

### Blog
Weekly articles about digital marketing, customer communication, business development, and competitive advantage. Topics include email marketing, marketing automation, CDP, personalization, loyalty programs, and more.

**Features:**
- Articles with authors, tags, and categories
- RSS feed
- Blog newsletter subscription
- Recommended articles
- Telegram channel: Craft Marketing

### Glossary
A marketing terminology dictionary with detailed explanations and examples. Covers digital marketing terms, CRM marketing concepts, and industry notions. Browsable alphabetically with links to related blog articles.

### Help Center
Step-by-step guides on how to set up and use Altcraft Platform. Hierarchical structure: categories → subcategories → articles.

**Topics include:**
- Getting started — creating customer databases, importing data
- Customer profiles — manual import, data management
- Customer tracking — setting up tracking pixels
- Marketing campaigns — double opt-in, automation
- Loyalty programs — what is a loyalty program, setup guides
- Analytics — reports and metrics
- Newsletter creation, email templates, customer surveys
- Full-text search, popular articles, recommended articles

### Events
Webinars and online events with expert speakers. Features registration, calendar integration (ICS files), video recordings, and Telegram bot notifications.

### Case Studies
Real results achieved by Altcraft clients after implementing the platform. Demonstrates ROI, conversion improvements, and business growth metrics.

### Partners
Partnership program for companies looking to expand their service offerings. Benefits include access to marketing automation tools, regular updates, expert support, and favorable cooperation terms.

### Courses
Educational content including the practical online course "Basics of Working in Altcraft Platform" and the loyalty program course.

---

## Documentation

### Online Guides
- **User Guide:** https://guides.altcraft.com/en/user-guide/
- **Administrator Guide:** https://guides.altcraft.com/en/admin-guide/
- **Developer API:** https://guides.altcraft.com/en/developer-guide/

### Downloadable Documentation
- Altcraft Platform: Functional Specifications, Installation Manual, User Manual, Lifecycle Maintenance, API Manual
- Email Marketing Platform (legacy): Installation Manual, User Manual, API Manual

### Legal Documentation
- Company information and software registration certificates
- Website User Agreement
- Service Level Agreement (SLA)
- Anti-Corruption Policy
- Privacy Policy and Personal Data Processing Policy
- Cookie and Technical Data Usage Policy
- Anti-Spam Policy
- Multiple consent forms (demo, partners, courses, informational messages, etc.)
- Forms for personal data subjects (destruction, review, clarification, withdrawal of consent)

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## Multilingual Support

The site is available in **5 languages**:
- English (en) — default
- Russian (ru)
- Spanish (es)
- French (fr)
- Chinese Simplified (zh)

**Geo-routing:** Visitors from Belarus (BY), Kazakhstan (KZ), and Russia (RU) are automatically redirected to the Russian version.

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## Social Media & Contact

- **LinkedIn:** https://www.linkedin.com/company/altcraft
- **Facebook:** https://www.facebook.com/AltcraftPlatform
- **Instagram:** https://www.instagram.com/altcraftllc
- **X (Twitter):** https://x.com/AltcraftLLC
- **YouTube:** https://www.youtube.com/channel/UCtRYqCNZkCAoIE4xpO0gAMg
- **Telegram:** Craft Marketing channel

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## SEO Structure

- Multiple XML sitemaps (main, blog, glossary, help-center) per language
- Schema.org structured data (Organization, WebSite, WebPage, BreadcrumbList)
- Open Graph and Twitter Card meta tags
- Canonical URLs
- Per-page SEO titles and meta descriptions
- Clean URL parameters (utm_source, utm_medium, etc.)

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## Useful Links

- [Main Site](https://altcraft.com)
- [Pricing](https://altcraft.com/pricing)
- [Blog](https://altcraft.com/blog)
- [Help Center](https://altcraft.com/help)
- [Case Studies](https://altcraft.com/cases)
- [Glossary](https://altcraft.com/glossary)
- [Events](https://altcraft.com/events)
- [Partners](https://altcraft.com/partners)
- [Courses](https://altcraft.com/courses)
- [User Guide](https://guides.altcraft.com/en/user-guide/)
- [Developer API](https://guides.altcraft.com/en/developer-guide/)
- [Contact](https://altcraft.com/contact)